Consumers Trust Independent Shops Over Dealerships for Car Repairs.
Original article from AutoMD.com can be found here.
A few months ago AutoMD.com did an online month long survey of 3,000+ car owners on their feelings towards both Independent Repair Facilities versus the Dealerships, the results were astounding and speak clearly for themselves."... "It is no secret that consumers are holding onto their vehicles for record lengths of time, meaning more and more visits to the repair shop or dealer service center," said Brian Hafer, VP of Marketing for AutoMD.com. "We conducted this snapshot survey to provide a window into how today's car owners feel about their repair shop/dealership service center options, and found that price and relationships are making consumers push the independent trigger - unless their vehicle is under a dealership warranty. But, with so many aging cars now falling outside the warranty, this survey indicates that consumers are going to compare repair quotes - and then go where they believe the price is right."..."
Car Owners Trust Independent Repair Shops More/Over-charging Perception Undermines Dealership Satisfaction
Sixty-seven percent of respondents said that they trust an independent repair shop more than a dealership to repair their vehicle.
When asked why they preferred the independent repair shop, the top two reasons were: 1) a relationship with their local mechanic (40%) and 2) better pricing (at nearly 30%).
Furthermore, the survey revealed that over 80% of respondents reported they had felt overcharged at the dealership, with 59% claiming that the overcharge was at least $200 and nearly 20% claiming over $500. Plus 47% said paying a premium or paying for unnecessary repairs / service is the worst part of the dealership experience.
But it is not all bad news for dealerships: 47% of those who utilize dealership service centers said they were either satisfied or very satisfied with their experience, with 23% feeling neutral. However, of those who were dissatisfied with their dealership experience (30%), the belief that they had been overcharged was the number one driver of dissatisfaction. And of the 33% who say they trust the dealership more than the independent shop for repairs, 60% cited the dealership mechanic's knowledge of and familiarity with their particular model as the reason for their preference.
Dealership Visits Driven by Warranties/Recalls
But it would appear that of those who go to the dealership for repairs, the vast majority are only doing so because their vehicle is under warranty or recall: 83% report that they would not have chosen the dealership if their vehicle hadn't been under warranty/recall. The top reason? Repairs at the dealership are more expensive than at the independent repair shop (51%).
Car Owners Believe They Can Save at Independent Repair Shops - and Price Quotes Prove Them Right
Nearly two-thirds of respondents believe they can save over 20% on repairs by choosing an independent repair shop over a dealership, and 72% say a savings of just 10% would make them opt for the repair shop over the dealership.
This is not just perception or speculation, it's an educated opinion. Consumers are looking for comparison quotes: 78% say they have compared repair job quotes between the dealership and independent repair shop. The results overwhelmingly show that independent repair shop quotes are more affordable (87%).
From the team at Redline Speed Worx we just want to say that we hope you do not fall victim to the pitfalls of the dealership. As a independent facility our customers' service experience with us is the MOST important aspect in our eyes. We strive to go that extra mile to ensure all our customers are 100% satisfied with the work being completed. As well as being provided with competitive pricing for the same services, with the same parts one would find at the respective automotive dealership!
Next time you find yourself at the dealership over-looking the service estimate, we ask that you please take a step back and reach out to us. Now a days most european automotive dealerships' hourly rates are in the range of a $120.00 - $150.00 per hour. At Redline Speed Worx, our hourly service rate is currently $90.00 per hour. That is a ~30% savings right there over the higher end of the dealership range of rates. Keep in mind that is just a savings on the "labor" portion of a repair, generally our parts (same that the dealership is using) pricing is quite a bit lower as well!
At the end of the day, these facts don't lie, and were generated from over 3,000+ participants. If you are looking for a European Automotive Facility with personalized service, high level of expertise, and focused on saving you both time and money, then look no further.
If you are in the Tri-State area, please do not hesitate to reach out to our team here at Redline Speed Worx, even if you are just looking to shop around pricing, compare notes, or would like to discuss a service plan for your vehicle, please call us.